Request for Proposals (RFP)

Written By Johanna Samu

Development of Business and Transition Toolkits for Midwives in Alberta

Issued by: Alberta Association of Midwives (AAM)

Contact: Wendi Campbell, Manager, Finance and Administration

Email: wendi.campbell@alberta-midwives.ca

A Note to Applicants

We recognize that the strongest proposals for this work may come from those who understand the realities of midwifery practice—whether through direct experience or close collaboration with the profession. We encourage submissions from individuals or teams who can bring practical insight, sound judgment, and a grounded understanding of the Alberta context.

1. Overview

The Alberta Association of Midwives (AAM) is seeking proposals from qualified individuals or teams to develop comprehensive Business and Transition Toolkits to support midwives practicing in Alberta. These toolkits will be designed primarily for new or transitioning midwives and will provide practical, accessible guidance on establishing and managing a midwifery practice within Alberta’s unique regulatory, financial, and care delivery environment.

2. Project Timeline and Budget

  • Contract Period: June 1, 2026 – December 31, 2026

  • Total Budget: $50,000 CAD (inclusive of all costs)

3. Project Objectives

The objective of this project is to create two user-friendly, practical toolkits. The toolkits, while overlapping will be for newly registered midwives or those embarking out on their own, and for midwives transferring into Alberta. The toolkits should:

  • Support new and early-career midwives in establishing and managing their practices

  • Assist midwives transitioning from other provinces or care models

  • Provide clarity on Alberta’s midwifery model of care, including financial, legal, and operational considerations

  • Improve consistency, confidence, and sustainability in midwifery practice across the province

4. Scope of Work

AAM will provide existing materials, documentation, and resources where available to

support this work and avoid duplication of effort. The successful proponent will be responsible for the following:

Phase 1: Needs Assessment and Framework Development

  • Conduct a focused needs assessment with midwives and key stakeholders (anticipated 8–12 interviews and/or 1–2 small group sessions)

  • Engage with key partner organizations as appropriate

  • Identify priority content areas and clearly define what is in and out of scope

  • Develop a practical and streamlined toolkit structure

Phase 2: Content Development and Review

  • Develop a defined set of core modules (anticipated 6–8 modules total)

  • Ensure content is practical, concise, and action-oriented (checklists, templates, and guidance prioritized over narrative content)

  • Conduct subject matter review with a limited number of reviewers

  • Apply an equity-informed and inclusive lens

  • Integrate feedback through a maximum of two revision cycles

Phase 3: Finalization, Design, and Launch

  • Finalize all toolkit content

  • Prepare materials for web-based formats (no complex platform development required)

  • Support a small pilot (anticipated 5–8 users)

  • Incorporate final feedback (one final revision round)

  • Assist with launch of the toolkit(s)

5. Key Content Areas

The toolkit(s) should include, but are not limited to, the following:

A. Starting and Managing a Midwifery Practice

  • Practice setup requirements in Alberta

  • Business structures and considerations

  • Required documentation and filings

  • Contracts and agreements

  • Financial management and billing practices

B. Transitioning to Practice in Alberta

  • Overview of Alberta’s midwifery model of care

  • Differences between employee and independent contractor models

  • Taxation considerations and implications

  • Practice-level responsibilities and expectations

  • Integration into existing practice groups

C. Orientation to the Midwifery Landscape in Alberta

  • Overview of key organizations and their roles, including:

    • Alberta Association of Midwives (AAM)

    • College of Midwives of Alberta (CMA)

    • Provincial Midwifery Administrative Office (PMAO)

    • Mount Royal University (MRU)

  • How AAM operates, including fee structures and member expectations

  • Navigating relationships between regulatory, educational, and advocacy bodies

D. Practical Tools and Resources

  • Checklists, templates, and sample documents

  • Decision-making guides

  • Frequently asked questions

  • Resource lists and contact

6. Deliverables

  • Needs assessment summary report (concise; maximum 10 pages)

  • Toolkit framework and module outline

  • Draft toolkit modules (6–8 modules)

  • Finalized toolkit content for the two toolkits

  • Web-ready materials (formatted documents; no custom development required)

  • Pilot testing summary (brief) and final revisions

7. Proponent Qualifications

Proposals should demonstrate:

  • Experience in midwifery practice (preferred)

  • Understanding of Alberta’s healthcare and midwifery systems

  • Experience in resource or curriculum development

  • Strong writing and stakeholder engagement skills

  • Ability to work independently and meet deadlines

  • Collaborative proposals from teams are welcome.

8. Proposal Requirements

Proposals should include:

  • Overview of the proponent(s) and relevant experience

  • Proposed approach and methodology

  • Work plan and timeline

  • Budget breakdown

  • Examples of similar work (if available)

9. Submission Details

10. Questions

Questions regarding this RFP may be submitted via email to Wendi Campbell at wendi.campbell@alberta-midwives.ca until May 19, 2026

11. Evaluation Criteria

Proposals will be evaluated based on:

  • Relevant experience and expertise

  • Understanding of project objectives and Alberta context

  • Practicality and clarity of proposed approach

  • Ability to deliver within defined scope

  • Budget and overall value

12. Additional Information

AAM reserves the right to accept or reject any proposal, to request additional information, and to negotiate scope and terms with the selected proponent.

Any work requested beyond the defined scope of this RFP must be mutually agreed upon in writing and may be subject to adjustment of timelines and budget.

We encourage proposals from individuals and teams who bring practical insight and a thoughtful, equity-informed approach to supporting midwifery practice in Alberta.

Johanna Samu
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